昭和40年、山形市長町に創業。
以来、地元の方々に親しまれ続ける地域密着型のスーパーです。
豊洲から仕入れている「鮮魚」や、山形の郷土料理などの「お惣菜」が人気。
現在は、三代目となる遠藤英則が店主を引継ぎ、
看板メニュー「げそ天」を掲げ、日夜奮闘中です。

Endo was established in 1965, and is Nagamachi’s favourite local supermarket. We are a family owned, community based grocery store. Our fresh fish is supplied straight from Toyosu market, and our local Yamagata delicacies are very popular. The current owner, Hidenori Endo, is the third generation owner of Endo. We are always striving to get our customers the very best, especially with our most popular menu item, Gesoten.